Tuesday 16 October 2007

The leveller of all objects















"In 1995, an Ikea ad campaign (above) urged Britsh shoppers to "chuck out your chintz' and discover the joys of self-essembly furniture instead."

'In 1998, 180 million people visited over 150 Ikea stores in 28 countries including China'
(page 26, Products of our Time, David Redhead, 745.2 RED)

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